As a woman of color, Niambi Cacchioli has often found herself frustrated that even in the age of inclusive beauty, many natural skincare brands don’t address her specific concerns—plus they’re expensive. So she launched her own vegan skincare line, Pholk Beauty, inspired by the folk beauty and botanicals of the African diaspora and craft-batched in a Jersey City lab. She calls it “soul food for the skin.”

Cacchioli blends superfood botanicals from her southern Black traditions with ingredients from African and Caribbean countries. Many of the ingredients are used both in foods and on the skin. Customers can find cleansers, toners, multiuse balms and face masks. Among their most popular items are Honeysuckle Rose Face Mist—Cacchioli’s “ride or die product”—and Werkacita Beauty Balm, hydration for the lips, limbs, heels and face.

“Pholk Beauty grew out of my own sense of awe and gratitude at the timeless folk beauty and herbalist wisdom of my own kin, the cultivators and botanicals and minerals that have nourished our skin and souls for generations, and the multitude of ways that people of color infuse the globe with beauty,” she says.

For more information, email [email protected] or visit PholkBeauty.com.