UnjumBold, the home goods and organization shop that opened in December on First Street, in Hoboken, had been a dream of John Forslund and Michael Knight for a long time. But it came to fruition while they were on a Jeep Camping trip through Salem, New Hampshire and Maine.

In their first year after meeting in New York City, the two fell in love, renovated and sold an apartment in Harlem, renovated and opened a successful Instant Hotel in the Catskills. Then they moved to the New Jersey suburbs and renovated their home there.

“Through all of it, we always tried to support small local shops, especially while we were traveling,” Knight says.

When COVID-19 devastated small businesses across the United States, including Forslund’s bar and restaurant, they finally had the time to focus on “the dream.”

Thus, UnjumBold was born. It offers an array of goods, from dispensers to containers to clothes to baby and dog items, via its storefront and its website. It also offers whole-home, single-room or corporate organization services, including a complimentary consultation.

“At UnjumBold, our retail products and organizing services are meant to elevate your everyday home and lifestyle, with an emphasis on quality over quantity,” Forslund says. “We focus on women, LGBTQ and black-owned companies, highlighting our local vendors and fair-trade partners.”

Location: 257 First St., Hoboken, NJ. For more info, contact the shop at 201-478-3922 or [email protected], or visit UnjumBold.com. To shop sale items, visit UnjumBold.com/shop/sale-/21. Follow the store on Instagram @unjumbold.